We are proud to announce that our sponsored athlete, Adam Von Rothfelder will be one of the featured trainers on NBC's newest competition reality show 'STRONG' which premieres on April 13, 2016 and will run Thursdays at 8pm. Tune in and let's go team Adam!
ABOUT ADAM VON ROTHFELDER
Adam Von Rothfelder
Residence: Milwaukee, Wisconsin
Training Credentials: CPR/First Aid, TRX, ISSA S&C, MOVNAT, PCC, TRX RIP Trainer
Adam Von Rothfelder considers himself a movement guru and a motivational mind bomb. He believes his passion for movement started at a young age with gymnastics and martial arts. Growing up, he always dreamed of being a professional athlete. In 2008, he fought his first pro MMA fight, which set the course for what has been an amazing life. His career in fighting was short-lived, but the experience left a significant impression. He believes that as a former professional fighter, he truly understands what it is like to fight for what you want. In 2010, Von Rothfelder opened his first boutique unconventional training facility in Milwaukee. More recently, he opened CoMo, Wisconsin's first strength training and indoor movement facility. He wants to motivate the world to move together and it starts with you.
NBC's "STRONG" is a competition show like no other. Contestants are embarking on a transformative journey in order to reach their full potential. As they will learn, it's not necessarily about losing weight, but rather about finding the balance between mind and body. It's about getting strong.
Professional volleyball player and fitness expert Gabrielle Reece hosts the 10-episode series from Executive Producers Dave Broome ("The Biggest Loser"), Oscar-nominated iconic film star Sylvester Stallone, Kevin King Templeton ("Creed") and Holly Wofford ("American Ninja Warrior").
Ten women from all walks of life - each looking to improve herself mentally and physically - will join with 10 of the most elite male fitness trainers in the nation. The contestants will train in pairs and work to conquer a series of challenges that push everyone to the limit.
In every episode, each two-person team will train together and compete in multiple physical challenges that incorporate a number of formidable obstacles. The challenges will put them to the ultimate test in strength, endurance and mental stamina. As the contestants strive to dominate the courses and the competition, we'll see flab turn to muscle, doubt turn to confidence and weakness turn to strength.
Each week one team will be eliminated, and at the end of every episode, their inspiring transformation will be revealed. The winning team will take home a significant cash prize of up to $500,000, which is a result of their overall performance.
This empowering series taps into the next generation of the health and wellness movement, and seeks to inspire millions of people around the world to get strong.